Technology advances present a raft of opportunities for professionals in social media, content creation, or marketing analyst jobs. At the same time, the increasing use of mobile devices, the web, and the volume of data available because of both sources have meant that campaign managers and strategists are increasingly able to personalise their marketing efforts, improving audience engagement and ROI.

Several emerging technologies are revolutionising jobs in marketing, including:

Artificial intelligence. AI and machine learning technologies are helping marketers to automate tasks and optimise campaigns. Natural language processing and AI-enhanced chatbots, predictive analytics, and recommendation engines are leading to the transformation of customer interactions and brand storytelling.
Voice technology. With Tesla's voice command technology leading the way, voice assistants and voice-enabled devices are becoming increasingly popular, particularly within the automotive environment. These technologies influence how customers interact with brands and shop for products, meaning that marketers must adapt their strategies and advertising to accommodate voice searches.
Big data and analytics. 90% of the world’s data has been generated within the last two years. This wealth of data generated by digital platforms, social media, and customer interactions presents opportunities for professionals in marketing analyst jobs to derive meaningful insights, identify trends, predict behaviour, and understand and communicate the key impacts of their work to stakeholders.
Automation. Marketing automation through software and online services has allowed professionals to speed up the completion of repetitive tasks, improve their workflows, and more efficiently manage campaigns. From email marketing to lead nurturing, social media scheduling, and customer relationship management, marketing automation software is enhancing productivity and helping businesses to scale.
The Internet of Things (IoT). Interconnected and internet-enabled devices—from washing machines and fridge-freezers to LED room lighting—present marketers with a new way to collect data on customer behaviour, preferences, and usage patterns to deliver personalised experiences, highlight bugs to product development teams and create targeted campaigns.

These innovative technologies are driving trends in today’s rapidly-evolving marketing landscape. Staying ahead of the curve will mean that businesses have to seek professionals who possess the specialised skills necessary to harness the power of these advancements, meaning that jobs in marketing will become increasingly specialised as time goes on and technologies are refined.

If you’re looking to advance your knowledge on the future of marketing, see our guide to whether the cost-of-living crisis is damaging brand loyalty, where our expert consultants explore the impact of rising inflation on campaigns and marketing hiring within the FMCG sector.

Forward-Thinking Marketing Jobs in 2024

With an estimated global market value of $531bn in 2022, the growth of the digital marketing landscape is almost guaranteed moving forward. Researchers believe that the industry will be worth around $1.5 trillion within the decade. As a result, marketing hiring will continue to be a focus for businesses over the coming years.

Traditional roles, however, have been up-ended by the rapid advancement of the emerging technologies explored in the last section of this guide. Hubspot’s report on data and trends from global marketing industries has shown that 78% of professionals agree the industry has diversified more in the three years since 2020 than it has in the last fifty years, pivoting to adapt to dynamic consumer preferences and economic uncertainty.